This Privacy Policy describes how BeautyBloom (the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase on the Site.

Contact

After reviewing this policy, if you have any further questions, wish to obtain more information about our privacy practices, or wish to file a complaint, please contact us by email or using our contact page.

Collection of Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and the information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information concerning an identifiable person (including the information below) as "Personal Information". See the list below for more information on the Personal Information we collect and why.

• Device Information
• Purpose of the collection: to load the Site accurately for you, and to perform analyses on the use of the Site to optimize our Site.
• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags or pixels.
• Disclosure for business purposes: shared with our Shopify processor
• Personal Information Collected: web browser version, IP address, time zone, cookie information, websites or products you view, search terms, and how you interact with the Site.
• Order information
• Purpose of collection: to provide products or services to fulfill our contract, process your payment information, arrange shipping, and provide you with invoices and/or order confirmations, to communicate with you, to verify our orders to detect potential risks or fraud, and, where consistent with the preferences you have shared with us, to provide you with information or advertising relating to our products or services.
• Source of collection: collected from you.
• Disclosure for business purposes: shared with our Shopify processor
• Personal Information Collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
• Customer Support Information
• Purpose of the collection: to provide customer support.
• Source of collection: collected from you

Minors

This Site is not intended for persons under the age of 15. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request its deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• We use Shopify to power our online store. You can learn more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy .
• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information that we receive, or to protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can learn more about how Google uses your Personal Information here: https://www.google.com/intl/fr/policies/privacy/ . You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout .
• We share information about your use of the Site, your purchases, and your interaction with our advertisements on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (to which you may consent, depending on your location).
• We use Shopify Audiences to help us display ads on other websites with our advertising partners to buyers who have made purchases with other Shopify merchants and who might also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants can make offers that may interest you.

For more information on how targeted advertising works, you can visit the Network Advertising Initiative ("NAI") educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work .

You can opt out of targeted advertising by:

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

• BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

In addition, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: https://optout.aboutads.info/ .

Use of Personal Information

We use your Personal Information to provide you with our services, which includes: offering products for sale, processing payments, shipping and fulfilling your order, and keeping you informed about new products, services, and offers.

Legal basis

In accordance with the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your personal information based on the following legal bases:

• Your consent;
• The execution of the contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not prevail over your fundamental rights and freedoms.

Conservation

When you place an order on the Site, we will retain your Personal Information for our records unless and until you request that we delete this information. For more information on your right to erasure, please see the "Your Rights" section below.

Automated decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling) where such decision-making has a legal effect on you or significantly affects you.

We engage in fully automated decision-making that has a legal effect or otherwise significant effect using customer data.

Our Shopify processor uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

• Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a short number of hours.
• Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a short number of days.

Your rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to transfer it to a new service, and to request that your Personal Information be corrected, updated, or erased. If you wish to exercise these rights, please contact us using the contact information above.

Your Personal Information will initially be processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on GDPR data transfer compliance, please see Shopify's GDPR whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR .

CCPA

If you are a California resident, you have the right to access the Personal Information we hold about you (also known as the "Right to Know"), to transfer it to a new service, and to request that your Personal Information be corrected, updated, or deleted. If you wish to exercise these rights, please contact us using the contact information above.

If you wish to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.

Cookies

A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies improve your browsing experience by allowing the website to remember your actions and preferences (such as login and region selection). This means you don't have to re-enter this information each time you return to the site or navigate from one page to another. Cookies also provide information on how people use the website, for example, whether it is their first visit or if they are frequent visitors.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Operation of the Store

Name	Function	Duration
_ab	Used in connection with access to the administration.	2 years
_secure_session_id	Used in conjunction with browsing through a storefront.	24 hours
Shopify country	Used in connection with payment.	session
_shopify_m	Used to manage customer privacy settings.	1 year
_shopify_tm	Used to manage customer privacy settings.	30 minutes
_shopify_tw	Used to manage customer privacy settings.	2 weeks
_storefront_u	Used to facilitate the updating of customer account information.	1 minute
_tracking_consent	Tracking preferences.	1 year
c	Used in connection with payment.	1 year
cart	Used in conjunction with the shopping cart.	2 weeks
cart currency	Used in conjunction with the shopping cart.	2 weeks
cart_sig	Used in connection with payment.	2 weeks
cart_ts	Used in connection with payment.	2 weeks
cart_ver	Used in conjunction with the shopping cart.	2 weeks
checkout	Used in connection with payment.	4 weeks
checkout token	Used in connection with payment.	1 year
Dynamic checkout shown on cart	Used in connection with payment.	30 minutes
Hide Shopify Pay for Checkout	Used in connection with payment.	session
keep alive	Used in conjunction with the buyer's location.	2 weeks
master device ID	Used in conjunction with the merchant connection.	2 years
previous step	Used in connection with payment.	1 year
remember me	Used in connection with payment.	1 year
secure customer signature	Used in conjunction with the client connection.	20 years
Shopify Pay	Used in connection with payment.	1 year
Shopify Pay Redirect	Used in connection with payment.	30 minutes, 3 weeks, or 1 year depending on the value.
storefront digest	Used in conjunction with the client connection.	2 years
tracked_start_checkout	Used in connection with payment.	1 year
checkout_one_experiment	Used in connection with payment.	session

Reports and Analyses

Name	Function	Duration
landing page	Track landing pages.	2 weeks
_original_referrer	Track landing pages.	2 weeks
_s	Shopify Analytics.	30 minutes
_shopify_d	Shopify Analytics.	session
Shopify's	Shopify Analytics.	30 minutes
_shopify_sa_p	Shopify Analytics regarding marketing and referrals.	30 minutes
_shopify_sa_t	Shopify Analytics regarding marketing and referrals.	30 minutes
_shopify_y	Shopify Analytics.	1 year
_y	Shopify Analytics.	1 year
_shopify_evids	Shopify Analytics.	session
_shopify_ga	Shopify and Google Analytics.	session

How long a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing, and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in several ways. Please be aware that deleting or blocking cookies may negatively impact your user experience and that some parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies via your browser settings, often found in your browser's "Tools" or "Preferences" menu. For more information on how to change your browser settings or how to block, manage, or filter cookies, consult your browser's help file or websites such as: https://allaboutcookies.org .

Furthermore, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the "Behavioral Advertising" section above.

Do Not Follow

Please note that due to the lack of a consistent industry understanding of how to respond to "Do Not Track" signals, we do not change our data collection and usage practices when we detect such a signal from your browser.

Modifications

We may update this Privacy Policy from time to time to reflect, for example, changes in our practices or for other operational, legal, or regulatory reasons.

Claims

As indicated above, if you wish to file a complaint, please contact us by email or mail using the contact information provided under "Contact" above.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the competent data protection authority. You can contact your local data protection authority, or our supervisory authority here: